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A New Law for Selling Cats and Dogs.
Microchip numbers are now required in your advert.
To allow traceability of sellers of pets, it is now an offence to advertise the sale of a dog or cat unless the microchip identification number of the animal is included in the advertisement or notice.
A registered domestic animal business may use its Council business registration number as an alternative.
http://www.dpi.vic.gov.au/pets/dog-care/microchip-details-now-needed-in-catdog-sale-advertisements